Most men lead lives of quiet desperation.
So said Henry David Thoreau. But I think he was engaging in metaphor. He was saying, in his own way, Carpe Diem. Live without fear. Like Rowdy Roddy Piper in They Live: "I’m here to kick ass and chew bubblegum and I’m all out of bubblegum." Rowdy was a bit less allegorical.
Most people (about 2/3 of grill buyers) buy gas grills. And that sucks for them. Because gas grills are extremely convenient and easy to use, but the cost is that the food they cook is pretty bland and the cooking experience lacks excitement.
Our mission is to put a Groker in the hands of all ten million of those people who buy gas grills every year. The Groker doesn't require cooking expertise. It's doesn't require a chimney starter. And you food is flavored by the best flavor in the world - real wood smoke.
Wood is an all natural product used to flavor Bordeaux wines, Balsamic vinegar, Kentucky whisky, Scotch Whisky, Tabasco hot sauce, and last but not least BBQ. Wood is the king of flavors.
The smell of a brisket or a pork shoulder roasting over hickory coals is something you never forget. And it just blows away anything a gas grill can offer you.
I invented the Groker because I wanted a better outdoor cooking experience. So stop having a boring life. Have a life with flavor. Get a Groker.